When big names take a firm stance on environmental protection, it makes a difference. Which is exactly why actor Adrian Grenier and film producer Peter Glatzer started SHFT.com - to promote sustainable living through art, media and design. So then it really should come as no surprise that major automotive player, Ford, has recently joined them in their efforts.

It certainly does seem like a perfect fit for Ford as they continue to take major leaps when it comes to green vehicle technology. As SHFT co-founder Glatzer notes, "The electric Ford Focus is not only a great car that runs on electricity, but the interiors are made of bio-waste and denim. We're really seeing the future. There are no partnerships that we've forged at SHFT that don't share our core values of sustainability, innovation, corporate responsibility and creativity."¹

As part of the collaboration with the company, Ford will sponsor a Web series that highlights innovators in the eco-movement. "SHFT.com celebrates businesses where great design, sustainability and innovation meet," Says Grenier, "Which is why we are so excited to be forging this relationship with Ford."² Furthermore, SHFT.com will also promote Ford at multimedia events like film festivals. With this partnership, everybody wins - especially the environment.

You can learn more about this partnership at SHFT.com, and explore about the gas-sipping 2012 Ford Focus on the Keller Bros Ford website at any time. The electric Ford Focus is on its way soon, too, so be sure to stay tuned with our blog, or stop in and see us at 730 S Broad Street Lititz, PA 17543 during our regular business hours for more information on this and all other upcoming new Ford models.

Source: ¹ http://www.shft.com/reading/shft-teams-up-with-ford-for-web-series
² http://www.autoguide.com/auto-news/2011/11/ford-to-spread-green-message-by-funding-eco-documentaries.html