Keller Bros Ford

Ford Australia is starting up their "Ultimate Test Drive" with the new  Ford Fiesta hatchback. The auto maker hopes to test not only their vehicle, but consumer reaction. It's another great way to analyze advertising techniques, as well as get a feel for what shoppers are looking for in their new car.

"The all-new Ford Focus raises the bar for Australian consumers by putting a world of intuitive technology, dynamic design and advanced performance…

If tasked to make a list of the leading causes of driving fatalities, we'd likely put inexperience, recklessness and alcohol/drug abuse at the very top, neglecting to even think of heart attacks. For Ford, however, heart attacks are top of mind.

Teamed up with Rheinisch-Westfälische Technische Hochschule, Aachen University, Ford Engineers are addressing the often overlooked traffic safety issue of heart attacks, with a prototype seat that integrates electrocardiograph (ECG) technology. Unlike…