Keller Bros Ford

You might have recently read about the Ford F-150 pickup earning a 2011 Initial Quality Award from J.D. Power and Associates, within the large truck segment. If you are in the market for a sedan, you might be interested to know that the Ford Taurus also earned a 2011 Initial Quality award, within the large car category.

After deep analysis of data gathered from over 73,000 new-car owners who answered 230 questions, following…

Question:  Can you or your friends disregard a product's quality? For most of us the answer is no. Lack of integrity is perhaps one of the most unattractive attributes in the market - especially when it comes to purchasing higher ticket items such as cars and/or pickup trucks.

To help auto consumers identify products marked by true quality, J.D. Power and Associates developed annual Initial Quality Awards. This year, the Ford F-150 pickup…