Print

Blog Post Detail

AutoTrader.com Survey Ranks Ford Most Innovative Automaker

What do you think puts Ford head-and-shoulders above the rest? Is it the impressive 2012 lineup? Or, maybe it's the slew of safety features and technologies that come standard in all new models. Quite possibly, it's all of the design changes Ford continues to make with every new model year. But really, Keller Bros Ford thinks it's likely a combination of all of the above. We're not alone, either.

In December, AutoTrader.com conducted a consumer survey in which they asked which automaker represented the most innovative styling, technology and fuel-efficiency in their lineup. Overwhelmingly (but not surprisingly), Ford took 38 percent of the votes, with German BMW coming up second and Toyota taking third place.

"Ford has long been the most-searched manufacturer on AutoTrader.com and has increased its share of new vehicle shopping over the past year," says Rick Wainschel, VP of Automotive Insights at AutoTrader.com. "Over the last couple of years, Ford has continued to introduce exciting new vehicles, enhancements and redesigns and has been leading the charge in utilizing unique online methods to reach shoppers, which have combined to bolster their image substantially."1

More specifically, in the last few years, Ford has introduced their EcoBoost engines, Ford Sync, MyKey and MyFordTouch technology, as well as an impressive selection of electric and hybrid vehicles. The combination of all of these advancements makes for a unique, eco-friendly, fun-to-drive combination that continues to win over drivers around the world.

Interested in learning more about all of the innovations Ford has been working on the last few years? Stop in and check out the entire new Ford lineup, chat with a member of our team, and take one for a spin. Keller Bros Ford is conveniently located at 730 S Broad St Lititz, PA 17543, and we're always happy to help you find the right vehicle for your lifestyle. Be sure to contact us via our website before you stop in to schedule your visit for a time that's convenient for you.

Source:1http://www.prnewswire.com/news-releases/ford-considered-most-innovative-automaker-by-shoppers-on-autotradercom-137003423.html

Comments

No comments have been posted.

Post a Comment