Keller Bros Ford

Dealerships like Keller Bros Ford near Lancaster, PA may use Social Media as a tool for engaging in an open dialogue with customers via websites like Twitter and Facebook. It has become a major focal point in the world of digital marketing. Ford has "designed an unprecedented social media-driven plan to create such engagements," according to author Ernan Roman, an expert in the advertising field. "Ford has been engaging in unprecedented dialogues with consumers."

Ford…